http://blog.puretungsten.com/a-company-naming-autopsy-compusa-to-close-stores/ Company naming strategies for successful branding Fri, 5 Sep 2008 13:56:13 +0000 http://wordpress.org/?v=2.2.2 http://blog.puretungsten.com/a-company-naming-autopsy-compusa-to-close-stores/#comment-507 Ivanna Tue, 15 Apr 2008 19:23:18 +0000 http://blog.puretungsten.com/a-company-naming-autopsy-compusa-to-close-stores/#comment-507 I too, am very reassured. I am still in the process of starting my small business but things are moving along. I love to paint, animals especially so I decided to start painting portraits for people. A friend told me in the beginning that it was important to have a company logo, and after days of grueling research, someone posted a comment on one of my blogs suggesting a site called http://pixellogo.com. I chose my logo, and then it was time to choose a name. My friends and family insisted that because I wanted to specialize in animal portraits that the name would have to be something like "wagging tails photography." Or something like that. I chose not to do so, because I thought customers might think that because of the name that I only did animal portraits. So I’m very glad that I ran across this article. Now I know that my gut instinct was right. Thanks for the information!! I too, am very reassured. I am still in the process of starting my small business but things are moving along. I love to paint, animals especially so I decided to start painting portraits for people. A friend told me in the beginning that it was important to have a company logo, and after days of grueling research, someone posted a comment on one of my blogs suggesting a site called http://pixellogo.com. I chose my logo, and then it was time to choose a name. My friends and family insisted that because I wanted to specialize in animal portraits that the name would have to be something like “wagging tails photography.” Or something like that. I chose not to do so, because I thought customers might think that because of the name that I only did animal portraits. So I’m very glad that I ran across this article. Now I know that my gut instinct was right. Thanks for the information!!

]]> http://blog.puretungsten.com/a-company-naming-autopsy-compusa-to-close-stores/#comment-249 Tom McKernan Thu, 20 Dec 2007 23:06:00 +0000 http://blog.puretungsten.com/a-company-naming-autopsy-compusa-to-close-stores/#comment-249 Hi, It's reassuring to hear this. I sell kitchen appliances and was told that I must have the word KITCHEN in my name. I felt that it would limit my opportunities and stood out for a name that emphasized DEALS. I can now add any product line I like to my Internet store. I also truncated the web site address to make it more snappy so customers can get to it either by the full name - http://www.GreatDealsDirect.co.nz or just: http://www.gdd.co.nz I can promote it either way. Hi, It’s reassuring to hear this. I sell kitchen appliances and was told that I must have the word KITCHEN in my name. I felt that it would limit my opportunities and stood out for a name that emphasized DEALS. I can now add any product line I like to my Internet store. I also truncated the web site address to make it more snappy so customers can get to it either by the full name - http://www.GreatDealsDirect.co.nz or just: http://www.gdd.co.nz
I can promote it either way.

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