A “Moving” Example of A New Product Name
Tungsten Branding recently completed a product naming assignment for Cerona Networks, a provider of spectrally efficient satellite network solutions. That is to say they know how to connect a lot of people, quickly and effectively. Their new two-way satellite system allows “communications on the move,” something vitally important to first responders and military personnel.
The goal was to capture a sense of the product’s attributes in the name itself. It’s ability to operate “down range” in real time, combined with it’s ability to function “on the run,” made Range Runner a natural fit. The new name not only provides memorable alliteration with the two “R”s, it also conveys mobility and responsiveness. And to cap it off, the matching .com was available as well (and for anyone trying to find available urls, you know what a challenge that can be.)
For naming solutions that move you forward, just flip our switch!
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