Comments for Tungsten Branding -- Company Naming and Branding Blog http://blog.puretungsten.com Just another WordPress weblog Mon, 30 Aug 2010 19:51:52 +0000 hourly 1 http://wordpress.org/?v=3.0.1 Comment on Branding Your Book Series by puretungsten http://blog.puretungsten.com/branding-your-book-series/comment-page-1/#comment-153 puretungsten Mon, 30 Aug 2010 19:51:52 +0000 http://blog.puretungsten.com/?p=231#comment-153 Agreed. The domain was taken so we opted for "my" as a prefix. Since it's B to C, I think it still works and it keeps it friendly/personable. Thanks for the comment! Agreed. The domain was taken so we opted for “my” as a prefix. Since it’s B to C, I think it still works and it keeps it friendly/personable. Thanks for the comment!

]]> Comment on Branding Your Book Series by Erik http://blog.puretungsten.com/branding-your-book-series/comment-page-1/#comment-152 Erik Mon, 30 Aug 2010 19:30:01 +0000 http://blog.puretungsten.com/?p=231#comment-152 Good name choice. I do wonder if it was necessary to add "My" to the name. Baby Compass probably would be a better choice, maybe the name wasn't available. Good blog. Good name choice. I do wonder if it was necessary to add “My” to the name. Baby Compass probably would be a better choice, maybe the name wasn’t available. Good blog.

]]> Comment on Brand Your Company to Improve Your Bottom Line! by Miss Branded http://blog.puretungsten.com/brand-your-company-to-improve-your-bottom-line/comment-page-1/#comment-147 Miss Branded Sat, 31 Jul 2010 16:53:52 +0000 http://blog.puretungsten.com/?p=211#comment-147 Rolls-Royce example was bang on. In tough times, you see a lot of big companies scrambling so hard for the next dollar, they end up destroying any branding they had in place. I'm curious to see how the ones who went the route of severe sales, cheaper models, and door crasher specials will recover their reputations. Great article! Rolls-Royce example was bang on. In tough times, you see a lot of big companies scrambling so hard for the next dollar, they end up destroying any branding they had in place. I’m curious to see how the ones who went the route of severe sales, cheaper models, and door crasher specials will recover their reputations. Great article!

]]> Comment on Brand Your Company to Improve Your Bottom Line! by Brochure Printing http://blog.puretungsten.com/brand-your-company-to-improve-your-bottom-line/comment-page-1/#comment-140 Brochure Printing Fri, 25 Jun 2010 08:32:42 +0000 http://blog.puretungsten.com/?p=211#comment-140 Great advice! Branding is definitely so very important to a company's success. And although time-consuming as you mentioned, defining a brand is something every company should do. When customers and prospects see business cards, brochure printing ads, TV commercials, and more, a consistent brand message is what will make these advertisements stick in their heads. A defined brand is what will cause them to visit or call a certain company the next time they need those specific services or products. Great advice! Branding is definitely so very important to a company’s success. And although time-consuming as you mentioned, defining a brand is something every company should do. When customers and prospects see business cards, brochure printing ads, TV commercials, and more, a consistent brand message is what will make these advertisements stick in their heads. A defined brand is what will cause them to visit or call a certain company the next time they need those specific services or products.

]]> Comment on Optimize Your Brand Message for Maximum Web Exposure by Tweets that mention Optimize Your Brand Message for Maximum Web Exposure « Tungsten Branding — Company Naming and Branding Blog -- Topsy.com http://blog.puretungsten.com/optimize-your-brand-message-for-maximun-web-exposure/comment-page-1/#comment-133 Tweets that mention Optimize Your Brand Message for Maximum Web Exposure « Tungsten Branding — Company Naming and Branding Blog -- Topsy.com Mon, 10 May 2010 16:12:43 +0000 http://blog.puretungsten.com/?p=201#comment-133 [...] This post was mentioned on Twitter by PhillipDavis, PhillipDavis. PhillipDavis said: Optimize Your Brand Message for Maximun Web Exposure: Optimizing your brand message can maximum your web exposure ... http://bit.ly/9fC5Ba [...] [...] This post was mentioned on Twitter by PhillipDavis, PhillipDavis. PhillipDavis said: Optimize Your Brand Message for Maximun Web Exposure: Optimizing your brand message can maximum your web exposure … http://bit.ly/9fC5Ba [...]

]]> Comment on Nominate Your Favorite Charity for a Free Branding Makeover! by Tweets that mention Nominate Your Favorite Charity for a Free Branding Makeover! « Tungsten Branding — Company Naming and Branding Blog -- Topsy.com http://blog.puretungsten.com/nominate-your-favorite-charity-for-a-free-branding-makeover/comment-page-1/#comment-129 Tweets that mention Nominate Your Favorite Charity for a Free Branding Makeover! « Tungsten Branding — Company Naming and Branding Blog -- Topsy.com Wed, 31 Mar 2010 16:02:00 +0000 http://blog.puretungsten.com/?p=198#comment-129 [...] This post was mentioned on Twitter by Ginny Cooper and PhillipDavis, Ed Coye. Ed Coye said: RT @PhillipDavis: Nominate Your Favorite Charity for a Free Branding Makeover!: From now until April 30th, Tungst... http://bit.ly/aSl37j [...] [...] This post was mentioned on Twitter by Ginny Cooper and PhillipDavis, Ed Coye. Ed Coye said: RT @PhillipDavis: Nominate Your Favorite Charity for a Free Branding Makeover!: From now until April 30th, Tungst… http://bit.ly/aSl37j [...]

]]> Comment on Branding Basics… Should you “Google-ize” Your Logo for the Holidays? by Power 5 - Branding Articles | Designopoint http://blog.puretungsten.com/branding-basics-should-you-google-ize-your-logo-for-the-holidays/comment-page-1/#comment-121 Power 5 - Branding Articles | Designopoint Wed, 06 Jan 2010 16:43:54 +0000 http://blog.puretungsten.com/?p=145#comment-121 [...] Branding Basics… Should you “Google-ize” Your Logo for the Holidays? [...] [...] Branding Basics… Should you “Google-ize” Your Logo for the Holidays? [...]

]]> Comment on Is BING the new thing? Rebranding Microsoft Live Search by admin http://blog.puretungsten.com/is-bing-the-new-thing-rebranding-microsoft-live-search/comment-page-1/#comment-72 admin Tue, 02 Jun 2009 05:13:08 +0000 http://blog.puretungsten.com/is-bing-the-new-thing-rebranding-microsoft-live-search/#comment-72 JP -- Good point. Beating the #1 player is always tough, especially if they (Google) are doing a decent job. The car company Avis actually ran an ad campaign years ago to that effect, telling people they were #2 (compared to Hertz) and therefore, "We try harder at Avis." It turned out to be one of the more famous campaigns but didn't lift Avis to #1. I still think it's going to take both deep pockets (which Microsoft has) as well as a substantially superior user experience to gain any significant share of Google's search. We'll see. JP — Good point. Beating the #1 player is always tough, especially if they (Google) are doing a decent job. The car company Avis actually ran an ad campaign years ago to that effect, telling people they were #2 (compared to Hertz) and therefore, “We try harder at Avis.” It turned out to be one of the more famous campaigns but didn’t lift Avis to #1.

I still think it’s going to take both deep pockets (which Microsoft has) as well as a substantially superior user experience to gain any significant share of Google’s search. We’ll see.

]]> Comment on Is BING the new thing? Rebranding Microsoft Live Search by JP http://blog.puretungsten.com/is-bing-the-new-thing-rebranding-microsoft-live-search/comment-page-1/#comment-73 JP Tue, 02 Jun 2009 04:17:33 +0000 http://blog.puretungsten.com/is-bing-the-new-thing-rebranding-microsoft-live-search/#comment-73 Interesting post Phillip. I think Google will always have it over Microsoft in terms of branding. Your Pepsi example seems to be a good one in this case. Microsoft will probably do enough to grab the attention of those looking for a change - like Pepsi drinkers. But i don't know if Bing will be able to penetrate, and more importantly, entrench itself in the market like Google has. Cheers, JP Interesting post Phillip. I think Google will always have it over Microsoft in terms of branding. Your Pepsi example seems to be a good one in this case. Microsoft will probably do enough to grab the attention of those looking for a change – like Pepsi drinkers. But i don’t know if Bing will be able to penetrate, and more importantly, entrench itself in the market like Google has.

Cheers, JP

]]> Comment on Free company naming help by Margaret O'Neal http://blog.puretungsten.com/free-company-naming-help/comment-page-1/#comment-14 Margaret O'Neal Fri, 03 Apr 2009 00:58:03 +0000 http://blog.puretungsten.com/free-company-naming-help/#comment-14 Hi, I work for a local non-profit economic development agency. We will be relaunching our business consulting and coaching service using a team of outside and staff consultants to serve Southeast Alaska. Our old name was Business Asstance Center, which is dull. We want something catchy and quick. Can you help? Services include helping with business planning, obtaining financing, increasing profitability, expansion, purchasing/selling a business, managing life/work conflicts, etc. Thanks, Margaret Hi, I work for a local non-profit economic development agency. We will be relaunching our business consulting and coaching service using a team of outside and staff consultants to serve Southeast Alaska. Our old name was Business Asstance Center, which is dull. We want something catchy and quick. Can you help? Services include helping with business planning, obtaining financing, increasing profitability, expansion, purchasing/selling a business, managing life/work conflicts, etc.
Thanks,
Margaret

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