http://blog.puretungsten.com Creative ideas for business naming and strategic branding. Wed, 07 May 2008 16:04:09 +0000 http://backend.userland.com/rss092 en Effective company naming requires tweaking common themes/ideas/concepts so they present themselves as current, modern and relevant. For example, the rage now is all things green, environmental and eco-friendly -- and many companies and products are named accordingly. So when a Malaysian based, energy conservation company came looking for a good ... http://blog.puretungsten.com/tricklestar-branding-a-green-it-company/ When the good folks at Autoweb came looking for a new corporate name that would reflect their dominance in the global data exchange market, they turned to Tungsten Branding. Their recent acquisition of European-based Secorex made them the only provider of truly global data exchange and business automation. The new ... http://blog.puretungsten.com/introducing-trubiquity-a-truly-universal-company-brand-name/ I wrote in an earlier post about the liquidation of CompUSA, and how descriptive/geographic names can be very limiting in the long run. While CompUSA seems to say "We sell computers in the United States," names like Best Buy convey a key attribute/benefit... that you will always get the best ... http://blog.puretungsten.com/linens-things-the-problem-with-generic-company-brand-names/ Just a reminder that I will be speaking with Seth Godin tomorrow on "The Name Game," on VoiceAmerica.com on the Business Network at 3:00 pm EST. If you would like to ask Seth a question, just post one here and I'll do my best to fit it into the show. ... http://blog.puretungsten.com/interview-with-seth-godin-tuesday-march-4th-on-voiceamericacom/ If you want to learn how to better brand your business, look no further than the current U.S. presidential race. Early on each candidate, wittingly or unwittingly, staked out certain "turf." For Barak Obama it was the message of hope and change. For Hillary Clinton it was experience, and for ... http://blog.puretungsten.com/how-the-branding-of-presidential-candidates-can-benefit-your-business/ Seth Godin, internet marketer extraordinaire, will be our featured guest (Tuesday, March 4th 2008) on "The Name Game," on the VoiceAmerica.com business channel at 12 noon PST (3pm EST). Join Seth and I as we discuss ways to transform the mundane into something remarkable. Seth, for those who aren't familiar ... http://blog.puretungsten.com/is-your-brand-name-a-meatball-sundae-ask-seth-godin/ Sometimes a brand's strength can become its biggest weakness. Take for example the incredible time share community we belong to outside of Orlando, Florida named Orange Lake. It was created by the same guy who founded Holiday Inns -- and so no expense was spared when building it. It has ... http://blog.puretungsten.com/the-danger-of-brand-extensions/ What better way to start the year than to reposition and rebrand your company and/or products to capture more growth! And who better to address the issues than marketing experts Al & Laura Ries. Al Ries co-authored the ground breaking book "Positioning: The Battle for Your Mind," back in the ... http://blog.puretungsten.com/reposition-and-rebrand-your-company-with-al-laura-ries/ Make sure to tune into this week's The Name Game on VoiceAmerica.com. (Tuesdays at 3 p.m. EST, 12 noon PST) I'll be speaking with Pete Warhurst, President of PODS, a company I named about ten years ago, and one that sold last month for approximately $430 million. So from ... http://blog.puretungsten.com/pete-warhurst-from-pods-next-guest-on-the-name-game/ Today was the inaugural edition of the weekly Name Game on the VoiceAmerica.com business channel. This will be a weekly internet radio series that will provide all sorts of company and product naming tips and strategies, as well as having industry leading guests commenting on trends in the naming and ... http://blog.puretungsten.com/the-name-game-goes-live/