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	<title>Tungsten Branding --  Company Naming and Branding Blog</title>
	<link>http://blog.puretungsten.com</link>
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		<title>Branding Your Book Series</title>
		<description><![CDATA[When Kathy Gruhn came to us for a name for her child development program, we wanted something that could serve as a long term brand. The result was My Baby Compass, a comprehensive guide for parents of both newborns and young toddlers. The name was meant to convey the notion of navigating a child&#8217;s development [...]]]></description>
		<link>http://blog.puretungsten.com/branding-your-book-series/</link>
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		<title>Before Branding Your Company, Define Your Market Niche!</title>
		<description><![CDATA[When branding a new company, the most pressing issues are not always the most important ones. There may be an upcoming trade show, a meeting with potential investors, or an impending trademark conflict. These urgent mandates can often obscure the overarching need to properly position your company in your industry. In a rush to brand [...]]]></description>
		<link>http://blog.puretungsten.com/before-branding-your-company-define-your-market-niche/</link>
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		<title>Naming a New Business? Itemize and Prioritize!</title>
		<description><![CDATA[One of the most common refrains I hear when naming a new business is &#8220;I&#8217;ll know the right company name when I hear it.&#8221; That may or may not be true. It also may or may not be wise! Why is that? Because it makes the assumption that you know exactly what you want. In [...]]]></description>
		<link>http://blog.puretungsten.com/naming-a-new-business-itemize-and-prioritize/</link>
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		<title>Cast Your Vote! $20,000 Non-Profit Corporate Branding Makeover Finalists Announced</title>
		<description><![CDATA[Be sure to vote now through June 30th, 2010 for a $20,000 corporate branding makeover for America&#8217;s most deserving non-profit charity. Here are the four finalists! MISSSEY Missey is one of a few organizations in this country that work with and on the behalf of commercially sexually exploited minors. Los Alamitos Youth Center, Inc. Los [...]]]></description>
		<link>http://blog.puretungsten.com/cast-your-vote-20000-non-profit-corporate-branding-makeover-finalists-announced/</link>
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		<title>Brand Your Company to Improve Your Bottom Line!</title>
		<description><![CDATA[Many business owners spend much of their time, money and energy promoting their products and services instead of building their brand image. If your main emphasis is on your product offerings, then you don&#8217;t have a brand, you have a commodity. You are most likely competing solely on price because you have not clearly defined [...]]]></description>
		<link>http://blog.puretungsten.com/brand-your-company-to-improve-your-bottom-line/</link>
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		<title>Optimize Your Brand Message for Maximum Web Exposure</title>
		<description><![CDATA[Optimizing your brand message can maximum your web exposure if carefully planned and executed.]]></description>
		<link>http://blog.puretungsten.com/optimize-your-brand-message-for-maximun-web-exposure/</link>
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		<title>Nominate Your Favorite Charity for a Free Branding Makeover!</title>
		<description><![CDATA[You read it right! From now until April 30th, Tungsten Branding will be receiving nominations for a complete brand makeover for America&#8217;s most deserving charity. To qualify, it must be a 501c corporation with a compelling mission that benefits the most people possible. The bright minds here at Tungsten will sort through the nominations and [...]]]></description>
		<link>http://blog.puretungsten.com/nominate-your-favorite-charity-for-a-free-branding-makeover/</link>
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		<title>Is Your Company Brand Name an &#8220;Evergreen?&#8221;</title>
		<description><![CDATA[Great brands are like big pine tress, they work year around. I sometimes refer to these as &#8220;perennial&#8221; brand names, since they don&#8217;t have to be &#8220;replanted&#8221; every new season, or every time a company changes it products and/or services. What is the basis for an &#8220;evergreen&#8221; brand name? First and foremost, it must be [...]]]></description>
		<link>http://blog.puretungsten.com/is-your-company-brand-name-an-evergreen/</link>
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		<title>Why Metaphors Make Great Company Brand Names</title>
		<description><![CDATA[If a picture is truly worth one thousand words, then what better way to convey your corporate brand than with a metaphor? The hyperinflation of news and information requires branding strategies that disrupt, &#8220;stick,&#8221; and convey more than the literal product or service a company offers. A great example of this type of name is [...]]]></description>
		<link>http://blog.puretungsten.com/why-metaphors-make-great-company-brand-names/</link>
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		<title>Should Toyota put the brakes on its &#8220;Moving Forward&#8221; tag line?</title>
		<description><![CDATA[When companies face a public relations crises, it&#8217;s easy to overlook the effects it has on the various brand messages. But if not monitored carefully, they can have the reverse effect. Take the recent example of Accenture&#8217;s removal of all things Tiger. Their message &#8220;We know what it takes to be a Tiger,&#8221; went from [...]]]></description>
		<link>http://blog.puretungsten.com/should-toyota-put-the-brakes-on-its-moving-forward-tag-line/</link>
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