Just a reminder that I will be speaking with Seth Godin tomorrow on “The Name Game,” on VoiceAmerica.com on the Business Network at 3:00 pm EST. If you would like to ask Seth a question, just post one here and I’ll do my best to fit it into the show. Or you can simply listen in and call in. If you miss the show you can also access The Name Game archives by clicking here.

For those who aren’t familiar with Seth, he penned the now standard bearing book entitle “Permission Based Marketing” back in the 90’s when everyone was treating the new internet media like it was TV… bombarding people with stuff they didn’t ask for. He was an early advocate for treating customers like people, vs. beating them over the head with mind numbing messages. This meant a fundamental shift in power… from that of the advertiser and TV stations, to that of the consumer, who now had more choice in the matter.

Seth went on to write a number of best selling books, including The Idea Virus, Purple Cow, Free Prize Inside, The Dip, All Marketers Are Liars, and his latest, Meatball Sundae… Is Your Marketing Out of Sync? Seth has a way of looking at things a bit differently, so this will be a rare opportunity to hear him share about just what it takes these days to stand out and get noticed.

After all, anybody that has the you-know-whats to name their company Squidoo is totally righteous in my book.