When the good folks at Autoweb came looking for a new corporate name that would reflect their dominance in the global data exchange market, they turned to Tungsten Branding. Their recent acquisition of European-based Secorex made them the only provider of truly global data exchange and business automation. The new combined entity serves over 5,000 customers in 40 countries.

One of the challenges when naming an international firm is finding a name that is unique enough to pass all the trademark hurdles, (in this case the U.S., Canada and Europe) and yet still have some semblance of meaning. In the end, we combined the idea of “ubiquity” (Autoweb had become the de-facto standard for data exchange in North America) with the idea of being the “true” or genuine leader in the category. The result was Trubiquity… an international company known for integrating global enterprises. We were able to secure the exact matching .com domain name and the client created the corporate identity.

Their copywriter did a nice job of positioning the new name on the company home page with this statement…

Integrating, extending, all the time, everywhere… Trubiquity.

The official company press release had this to say…

“The name Trubiquity comes from combining the words ‘truly’ and ‘ubiquitous.’ It explains the company’s ability to offer customers a truly ubiquitous business-process automation solution, according to Mimi Miles, vice president of marketing. For several months, we’ve worked to create a new identity,” said Miles. “We chose a name that describes our unique ability to connect organizations and their business partners all the time, everywhere around the globe.”

So when looking for a corporate brand name with truly universal appeal, look no further than the bright minds at Tungsten Branding.