Seth Godin, internet marketer extraordinaire, will be our featured guest (Tuesday, March 4th 2008) on “The Name Game,” on the VoiceAmerica.com business channel at 12 noon PST (3pm EST). Join Seth and I as we discuss ways to transform the mundane into something remarkable. Seth, for those who aren’t familiar with him, wrote the book (or should I say “books”) on being remarkable, including Purple Cow, The Big Moo, Small is the New Big, The Idea Virus, The Dip, Free Prize Inside, and (my favorite title…) All Marketers Are Liars. Seth also penned the ground breaking book/concept “Permission Based Marketing.” This was back in the day when advertisers were still convinced the only way to reach their “target” market was to bombard it relentlessly with interruptive commercials. Seth’s career long approach to effective marketing has been one of building long term relationships based on inviting, entertaining, intriguing and engaging the potential customer.

If you haven’t had a chance to read Seth’s books, check out his latest one… Meatball Sundae …Is Your Marketing Out of Sync?” What a great metaphor for the way so many companies portray themselves… based on a little bit of quality, a touch of service, low prices, great selection, and on and on. It is very much like throwing every ingredient in a bowl and thinking it will taste good. Yet it is one of the most common branding issues, the failure to create a singular, recognizable identity.

So be sure to join us. If you read this post late, you can listen to the show on The Name Game archive page. If you can make it, join us Tuesday, March 5th and let’s cook up something that tastes right!