For years I’ve looked for ways to provide big corporate branding expertise to smaller companies, entrepreneurs, start ups, consultants and solo-preneurs. After all, many of them face the same challenges of defining themselves, finding their unique marketing position, and creating a clear, compelling message that resonates with their core customer. Now that expertise is within reach!

I’ve teamed up with Marnie Pehrson, president of IdeaMarketers.com, to provide a four week course on small business branding. In this teleseminar, both Marnie and I will walk participants through a step-by-step process for identifying, articulating and showcasing your brand message. You will be able to network with other business owners and share ideas, insights and “ah-has!” that happen along the way. And we’re hoping for a lot of “ah-has!”

It’s been my experience that clarity is the highest attribute of any brand. Clarity is what allows us to see, to vision, to look ahead and make decisions easily and effortlessly. The clearer we get on what “makes us tick” and gets us up in the morning, the more we can communicate that same energy to our audience and attract customers that will love us. And isn’t it great to work with people who love you?

While we offer personal one-on-one branding consultation for $249 per half hour, you can take part in this 4 week course (one hour per week) for just $79 by g to RadiantBranding.com and signing up now.

What You’ll Learn

Week One: November 25th

Branding from the inside out. (a.k.a. “Let Your Light Shine!)

• Discovering your inner brilliance
• Answering the “Who” and “Why” vs. the “What” and “How”
• “So I Can What?”
• Determining your true motivation
• Assignment: Personal mission statement

Week Two: December 2nd

Gaining clarity and vision in your business

• Discovering your “pivot point.”
• Finding and distilling your “secret recipe”
• Classifying your business five different ways
• Assignment: What business are you really in?

Week Three: December 9th

Clarifying your message

• How clear is your identity?
• Looking at business names, tag lines, logos and domain names
• How to create clarity in your brand message.
• How to electrify your elevator speech
• Distilling your message down to pure maple syrup
• Assignment: Write a high voltage tag line

Week Four: December 16th

1000 Watt visibility

• How to be the expert in your field
• How to attract media attention
• How to increase web traffic
• How to radiate each and every day
• Assignment: Partner with someone in the group and take one action step each week for next four weeks.

So be sure to join us and get clear about who you are, why you do what you do, and just what makes you so brilliant!