The Name Game Goes Live!
Today was the inaugural edition of the weekly Name Game on the VoiceAmerica.com business channel. This will be a weekly internet radio series that will provide all sorts of company and product naming tips and strategies, as well as having industry leading guests commenting on trends in the naming and branding industry. The show airs each Tuesday at 12 noon PST (3 p.m EST.) Today’s show featured Tungsten client TeamLogic IT, with company president Chuck Lennon sharing how their IT franchise went through the naming process and how they came to pick the final winner. Chuck also revealed some of the ways the name was subsequently incorporated throughout the organization (i.e. their company cars were wrapped with the logo, their newsletter makes a play on the name, etc.) To hear the show it its entirety, simple go to The Name Game page on VoiceAmerica.com and click the link to hear the show. Alternately, you can also click the light bulb on the top of that page and have the show download as an icon on your desktop.
Next week we will be discussing specific naming techniques as well as interviewing Pete Warhurst, founder of PODS, a past client as well. PODS went from a newbie start up in Clearwater, Florida just ten years ago, to a major corporation that was just purchased for $430 million. So that pretty much speaks to the power of establishing a dominant brand. So be sure to tune in each week or listen to the archives for ideas, suggestions, real life case stories and inspiration into naming, branding and growing a successful company.
No Comments »
No comments yet.
RSS feed for comments on this post. TrackBack URL
Search the Blog
The Categories
The Archives