Comments on: The number one tagline mistake http://blog.puretungsten.com/the-number-one-tag-line-mistake/ Company naming strategies for successful branding Fri, 5 Sep 2008 13:55:55 +0000 http://wordpress.org/?v=2.2.2 By: Reddy http://blog.puretungsten.com/the-number-one-tag-line-mistake/#comment-538 Reddy Mon, 09 Jun 2008 16:32:56 +0000 http://blog.puretungsten.com/the-number-one-tag-line-mistake/#comment-538 I am looking for a good name to start a IT consulting firm. Can you help me getting a good and best name. np_reddy@yahoo.com Reddy I am looking for a good name to start a IT consulting firm. Can you help me getting a good and best name.

np_reddy@yahoo.com
Reddy

]]> By: admin http://blog.puretungsten.com/the-number-one-tag-line-mistake/#comment-150 admin Sat, 08 Dec 2007 05:57:42 +0000 http://blog.puretungsten.com/the-number-one-tag-line-mistake/#comment-150 Hi Jeanie- Yes it's very often the case that clients come to me, having difficulty explaining exactly what they do... (other than defining themselves by the products or services they sell.) For example, people don't buy cars because they want to own two tons of metal and chrome. They want transportation or status or safety. It's in digging for these deeper reasons that a company can find their true worth, and with that information in hand, expand their business in a way that avoids the trap of becoming a commodity. Thanks! Hi Jeanie-

Yes it’s very often the case that clients come to me, having difficulty explaining exactly what they do… (other than defining themselves by the products or services they sell.) For example, people don’t buy cars because they want to own two tons of metal and chrome. They want transportation or status or safety. It’s in digging for these deeper reasons that a company can find their true worth, and with that information in hand, expand their business in a way that avoids the trap of becoming a commodity. Thanks!

]]> By: Jeanie Marshall http://blog.puretungsten.com/the-number-one-tag-line-mistake/#comment-129 Jeanie Marshall Thu, 06 Dec 2007 14:46:56 +0000 http://blog.puretungsten.com/the-number-one-tag-line-mistake/#comment-129 Phillip, I appreciate the ideas you've expressed here. I especially like "And if the company can’t succinctly convey what they do, why should the consumer have to figure it out?" Phillip,

I appreciate the ideas you’ve expressed here. I especially like “And if the company can’t succinctly convey what they do, why should the consumer have to figure it out?”

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